Just in case you had any doubts that consumer interest is in high-performance gas-guzzling vehicles is dying, Mercedes-Benz has announced that it will establish 175 new AMG Performance Centers worldwide by the end of next year. The Performance Centers will offer a more personalized and elite service to AMG customers that cashed out thousands for their mighty beast.
The AMG Performance Centers will target a total of 15 countries including the U.S., China, Japan, and of course European countries.
Check out this excerpt from the press release that will give you a brief idea of what to expect from these AMG Performance Centers:
“The redesigned sales showrooms of the AMG Performance Centers are characterized by a consistently applied and unique AMG brand identity. High quality materials, exclusive furnishings and a palette of colours that is representative of AMG create an exclusive atmosphere for sales discussions. An oversized AMG engine badge serves to remind visitors of the company’s philosophy of “One Man ““ One Engine”: The assembly of each powerful AMG engine by just one engineer. The individualization options available through the designo programme are also reflected at the AMG Performance Centers in the form of paintwork and leather samples.”
Wow – after reading that any average man would be afraid to walk into one of these centers. Anyway, another part of the AMG Performance Centers will be AMG’s Performance Roadshows which is an exclusive event that will allow 200 customers from each of 175 AMG Performance Centers to feel more special and hang out with other AMG lovers and get to go for crazy intensive test drives.