egmCarTech

BMW has launched a mini-site counting down to the launch of the next-generation BMW Z4. In a campaign called “An expression of joy,” BMW starts off with a creepy teaser that later becomes fun and exciting! Yay!

What colour is driving pleasure? What shape is passion? Watch the invisible become visible very soon.

Of course the answer is the BMW Z4 but you can find out more Dec. 15th by checking out the BMW site for yourself.

Follow the jump for the video.

 

Related Posts:

1. Video: Mini’s Untamed Two teaser no.2 released, more awkward than teaser no.1
2. Toyota launches 2010 Prius mini-site with a countdown clock
3. Video: BMW Performance teaser, something new coming this month
4. Teaser Video: BMW Concept X6 – The Idea
5. Video: BMW Officially Launches the M6 Cabriolet