Nissan not attending 2009 Detroit Auto Show

Nissan had a pretty strong presence at the 2008 LA Auto Show with two product launches including the new 2009 Nissan 370Z and the new 2009 Nissan Cube. However, joining a half-dozen others, Nissan has decided to pull out of the 2009 Detroit Auto Show. It has also announced that it will not be attending the 2009 Chicago Auto Show.

Nissan says that the decision was made due to its tightened marketing budgets and since it has not major product launches planned during the time period of the two shows. Nissan says it feels that Detroit and Chicago aren’t the best place to put its marketing dollars given the current economic and market conditions.

Nissan is joined by other automakers including Mitsubishi, Rolls-Royce, Land Rover, Ferrari and Suzuki who have also withdrew their presence at the 2009 Detroit Auto Show. We’re guessing the only reason GM is attending is because Detroit is its home town.

Source: WSJ