According to Bloomberg, Honda has cancelled its press conference at the 2009 Detroit Auto Show in January. The Japanese automaker has decided not to hold a flashy press conference at the auto show due to ‘depressed market conditions.’
“Normally we have a great TV moment with special effects to reveal a new model,” said spokesman Chris Martin. “That’s a very expensive prospect. Given the economic times, we just didn’t see that as appropriate this year.”
Honda will still unveil the production version of the Insight Hybrid in Detroit and Honda executives will be on hand to take questions from the media as usual, reports Automotive News. At the 2008 LA Auto Show Honda showed its new FC Sport Design Study alongside the Insight Hybrid Concept.
Nissan, Infiniti, Mitsubishi, Suzuki, Land Rover and Rolls-Royce have all withdrawn from the 2009 Detroit Auto Show.