Rhys Millen Racing RMR Genesis Coupe unveiled at SEMA 2008

R. Millen Motor Sports Sales (RMR) was founded 12 years ago by Rhys Millen. In February, the company approached Hyundai to introduce the 2010 Hyundai Genesis Coupe to the aftermarket tuning world and racing enthusiasts before it goes on sale in spring 2009. Hyundai took its sweet time to deliver the first Genesis Coupe 2.0T to the RMR shop in August allowing the crew of six just 12 weeks before they put it on display today at the 2008 SEMA Auto Show.

Appearance wise, RMR added a blue/silver paint scheme with unpainted black carbon fiber and its signature weave pattern. RMR’s main focus was to reduce the weight of the Genesis Coupe. Ranging from 50 to 80 percent lighter than the sheet metal RMR replaced the hood, deck lid, roof, doors, fenders, front fascia and side skirts with carbon fiber body panels. For example, the Genesis Coupe’s standard door weighs 68 pounds but RMR reduce the door weight to just 8.5 pounds. Inside, RMR removed all the comfort and replaced it with a custom eight-point safety cage and firewall. That made room for single Sparco racing seat.

Performance wise, RMR added Turbonetics turbocharger to the 220-hp 2.0L turbocharged engine that comes with the base Genesis Coupe. That allowed for extra horsepower and torque which RMR did not disclose. Further enhancing performance, RMR added a KW coilover suspension with two-way adjustable damping technology.

The RMR Hyundai Genesis Coupe rides on 18-inch wheels wrapped in Bridgestone Potenza race slicks tires. RMR kept the factory Brembo brake calipers since they were ideal for racing.

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Rhys Millen Racing (RMR) Genesis Coupe: