Honda’s CEO Takeo Fukui has finally had the epiphany we’ve all been waiting for. He has confirmed plans for Honda to launch its first V8 in its luxury Acura brand. Fukui said that Acura sales are down 15.3 percent for the first nine months of this year and that its flagship RL sedan needs something extra.

“I don’t think that the Acura RL 3.7-liter is sufficient. We can’t compete with other premium brands,” said Fukui.

So when is it going to happen? Acura dealers are saying that they have been told Honda will offer a V8 option in the RL within 18 months. There is no word on output or torque figures as of yet but Fukui confirmed that the V8 will “be completely different from conventional, past-generation ones and have excellent fuel efficiency.”

 

Source: Automotive News (Subscription Required)

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  • Gigan
    Took them long enough but of course in today's market, a v8 will sell even less than before. Hope the halo effect works for them.
  • Kabluey
    Well duh stupids! Acura needs many things.... lol...
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