Obama ad spotted Burnout Paradise on Xbox 360

Posted: Oct 15, 2008
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With the Election Day just weeks away, our presidential candidates are trying to get as much exposure as they can have. And no for those of you thinking that the folks at Electronic Arts are Democrats – you’re wrong.

Above is an image of an advertisement placed by Barack Obama’s campaign in Burnout Paradise on Xbox 360. The ad directs owners of the video game to the Vote for Change website.

“Like most television, radio and print outlets, we accept advertising from credible political candidates,” says Holly Rockwood, the EA’s director of corporate communications. “These ads do not reflect the political policies of EA or the opinions of its development teams.”

Let’s just hope that the Barack Obama team was wise enough to study the demographics of Burnout Paradise’s potential owners and made sure they were old enough to vote for change.

Source: LAT


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  • Bobmarley

    hes a socialist puppet playing on the ignorance of america

  • JVC

    reason enough NOT to buy this game.

  • JC Boston

    the good news is that even with so many people angry at Bush (and Republicans) plus the economy in the worst condition in decades this election is still up for grabs when Obama should be winning by a landslide. This tells me two things: Obama is a weak candidate that should be landsliding McCain, but is not… and Democrats are so blinded by the biased liberal media (which has forgotten what JOURNALISM is) that they actually believe this guy after all the lies and deceptions he hides behind while keeping a cool attitude.

  • zermatt

    I understand product placement, but political ads are another thing. This is a non-starter for me.

  • http://www.porhomme.com hiimatif

    It's even funnier considering that Obama thinks video games are one of the leading causes for the underachievements of children in America.

  • Brian M.

    I'm glad to hear these two comments as I think they are very valid. I can't vote for either of the two major candidates in good conscience.

    But anyways, advertising in games is becoming increasingly common. It doesn't bother me to see a political ad in games as it's merely selling advertisement space like on TV or Radio. I would rather games not resort to advertisement, but it's understandable.

  • Bobmarley

    hahaha! so true… he even mentioned this specificly in the final debate last night when he was talking about education and parenting

  • Bobmarley

    hahaha! so true… he even mentioned this specificly in the final debate last night when he was talking about education and parenting