Who filled the Oscar ad spots abandoned by GM? (Hint: It’s a Korean automaker)
GM announced about 2 months ago that it won’t be spending its millions in ad budget at the Academy Awards in February. The automaker said that it has pulled out all ad spending at the Oscar’s due to a downturn in automotive advertising. So who’s filling GM’s spot?
According to Advertising Age, Hyundai Motor America has purchased all of the ad spots that GM abandoned for the next Academy Awards.
Hyundai has also purchased two 30-second spots during the third and fourth quarter of Super Bowl XLII – another event that GM has pulled its ad spending out of. Hyundai will push the new 2010 Hyundai Genesis Coupe at Super Bowl XLII.
GM and the Oscars have been in bed together for 11 years. Last year, GM spent about $13.5 million during the event.
2010 Hyundai Genesis Coupe:
Source: Automoitve News (Subscription Required)