Audi A1 being reconsidered for the U.S.

Posted: Oct 06, 2008
Filed under: Audi

It only took three months for Audi to realize that the upcoming Audi A1 may do well in the U.S. market. Back in early July, Audi’s boss Rupert Stadler said that American still want big cars, but big cars that are more fuel-efficient so there will be no A1 for the U.S. Then with the rest of us, he saw pickups, SUVs, large-sedans segment sales drop. Well, it may be time to reconsider.

At the 2008 Paris Motor Show, Audi showed its A1 Sportback concept, a first look at a hybrid 5-door Audi A1. We’re glad to say that the production version could hit U.S. roads. When? We would say sometime around early 2010. Will it be a hybrid like the concept? We highly doubt it.

“A year ago, I would have said no,” Peter Schwarzenbauer, Audi’s worldwide sales and marketing boss, told Automotive News. “I did not see any trend in the U.S. which showed me that small cars could have a lasting, sustainable chance. I think this has changed. Therefore, we definitely have to reconsider the A1.”

Click here to learn all the details on the Audi A1 Sportback concept.

Live from Paris 2008: Audi A1 Sportback concept:

Audi A1 Sportback concept:

Source: Automotive News (Subscription Required)

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  • I love this car. Mid to low 20s would be nice...An S1 would be awesome, I would buy that in a heartbeat provided it be reasonably priced..
  • Ibraheem Balarabe Umar
    The Design is Superbly imaginative! The conpactness makes it the synosure of envy amongst its competitors and a must for someone who has the PURSE!
    Well I expect to has access to its market price and its armoured Version?
    Thanks,
    Ibraheem B.U
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