Nissan to position 370Z as Porsche Cayman, Audi TT competitor

A compact entry level Infiniti is still 3-years away. In the meantime, Nissan says that it will try to position its upcoming 2010 370Z, which will be unveiled at the 2008 LA Auto Show, as a competitor to the Porsche Cayman and Audi TT.

The successor to the 350Z will have a bigger 3.7L V6 that will make 330-hp. It is rumored that the car will get a 7-speed dual-clutch transmission from big-brother GT-R. The goal for the 2010 370Z is to market and position it as a pure sports car, says Nissan’s head of marketing Tetsuo Shimada.

“When we launched the current Z in 2002, it was a symbol of Nissan’s revival, a kind of brand symbol, plus driving performance,” Shimada told Automotive News. “This time with the 370Z, we are focusing more on the driving performance, as a pure driving sports car.”

Shimada said the 2010 Nissan 370Z will hit Japan in December followed by the U.S.


Source: Automotive News (Subscription Required)