Aston Martin’s Lagonda to take on Rolls-Royce, SUV a possibility

We already know that Aston Martin is reviving the Lagonda marquee to “develop cars which can have a different character than a sportscar.” So, what can we expect from Lagonda?

“With Lagonda offering exclusive, luxurious and truly versatile products with high quality and usability and suitable for both existing and emerging markets,” said Dr Ulrich Bez, CEO of Aston Martin.

According to CARandDRIVER, expect vehicles that will compete with the likes of Rolls-Royce and Maybach. Lagonda will show its first concept car next year during its 100th birthday. The production version of that model will arrive on the market by 2012.

An Aston Martin spokesperson also hinted to CARandDRIVER that we shouldn’t be surprised to see something along the lines of an SUV from the first vehicles from Lagonda.


Source: CARandDRIVER