First went the Oscar’s sponsorship, then the GM Style event, now GM has decided to pull its advertising budget out of Super Bowl XLIII in February. That means NFL’s is losing one its top and most-loyal advertisers for the event watched by millions.
According to TNS Media Intelligence, GM has spent up to $77.1 million during the Super Bowl, coming in behind Anheuser-Busch and Pepsico. Kelly Cusinato, GM’s spokeswoman, said that the decisions was based on the fact that the company did not have any major vehicle launch coinciding with the time of the game. Uhh, GM, the 2010 Chevrolet Camaro seems like a pretty major launch to us.
Another factor that probably played a more major role is that GM is in the middle of a restructuring plan and is cutting expenses by $10 billion.
Check out our favorite GM Super Bowl commercial from 2007 after the jump.
Source: Detroit News