Diamond Anniversary Lotus Europa to sell for $268,201

To celebrate the company’s 60th birthday, Lotus is offering a fully customized Lotus Europa with a diamond set. The car will be launched at the company’s celebration in Hethel, Norfolk.

Inside, the diamond anniversary Lotus Europa gets the finest leather and bespoke gear knob and controls that feature diamonds set in matt black metal. Diamonds have also been embedded into the rev counter and speed dials which are highlighted by LED accents. Of course diamonds were avoided on the outside but Lotus did get creative with some exclusive high-gloss black paint with tiny glass flakes that give the Europa the appearance that it has been adorned with diamonds.

Winsor Bishop was responsible for supplying Lotus with £111,000 ($198,684 USD) worth of diamonds for the Europa – the full car is valued at £150,000 ($268,201 USD). For security reasons the diamond anniversary Lotus Europa shown at the Lotus birthday party will feature fake diamonds.

Click through for the press release.

Diamond Anniversary Lotus Europa:


Press Release:

Lotus Europa receives diamond treatment

This year Lotus celebrates its 60th birthday and to properly mark the occasion, the British sportscar manufacturer has produced a real gem of a car ““ a fully customised, diamond-set Lotus Europa valued at £150,000 which will be launched at Lotus’ birthday celebrations in Hethel, Norfolk on Sunday 14th September 2008.

The diamond anniversary Lotus Europa has received the highest level of customisation from cosmetic enhancements to performance upgrades. Inside, the car boasts sumptuous textures created using the finest quality leather for a superior quilted trim, whilst the bespoke gear knob and controls feature sparkling diamonds set in cool matt black metal. The diamond scheme is completed with a specially designed rev counter and speed dials that feature diamonds highlighted by hidden LED accent lighting.

An exclusive paint finish has been applied to the sleek form of the Europa giving the already sophisticated model a truly spectacular finish, a high gloss black base has been adorned with tiny glass flakes giving the appearance the car has been showered with diamonds. Tinted glass and black and silver wheels complete the monochrome scheme in polished, stylish fashion whilst a beautiful, diamond set Lotus nose-badge proudly crowns the car.

Mike Kimberley, Group Lotus CEO had this to say about the bespoke Europa, “I”m always proud to launch a special edition Lotus and this commemorative, bespoke Lotus for our Diamond Anniversary is very special indeed. We are a global, high technology engineering consultancy and sportscar company and reaching this special milestone demonstrates our tenacity and creativity as much as our expertise and professionalism.”

The diamond anniversary Europa is the culmination of skill and expertise from many of Lotus” production teams and suppliers. The project was championed by Winsor Bishop, East Anglia”s premier diamond specialists who are supplying Lotus with around £111,000 worth of diamonds for the stunning car.

“We were delighted to work with Lotus on this exciting project and are thrilled with the sparkling results,” remarked Sophie Croydon, Director of Winsor Bishop. “Diamond setting a car was a first for Winsor Bishop, by specifying 164 beautiful Round Brilliant Diamonds with a market value of £111,100, we have helped create a truly unique Lotus Europa.”

This beautifully hand crafted British sports car is not only stunning and luxurious, it drives like a dream too. Achieving 0-60mph in less than 5 seconds and a maximum speed of 146mph, this Lotus Europa is certainly a car of style and substance.

For security reasons the commemorative Lotus Europa has been fitted with replica diamonds whilst on display.