Study: Women get ’significantly’ turned on by sounds of a Maserati

Posted: Sep 04, 2008

Filed under: Industry News, Maserati

$Study: Women get \'significantly\' turned out by sounds of a Maseratis$

In an interesting (you might be thinking pointless, but that really depends) study, a British Insurance company found out that women are actually sexually aroused by the sounds coming from the engine of a Maserati, Lamborghini or Ferrari.

Hiscox (we’re guessing the name of the insurance company had something to do with the study) Insurance company gathered female and male volunteers and played a 20-minute clip of each car being revved.

Following the test, researchers collected the saliva of the volunteers. Testing for testosterone levels, the researchers found that women had quite a ’significant’ increase in their testosterone level when listening to a Maserati – men showed a 50 percent increase.

Hiscox also tested for the Volkswagen Polo, which actually resulted in an opposite effect with the testosterone levels of women actually dropping.

Maserati GranTurismo S:

Source: InsideLine

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Jamminredheadchixor

The article mentions a 50% increase in men and a "significant" increase in women. That's no way to compare men and women's reactions especially since this "significant" increase could be in the average consumer, somewhat small. Provide numbers for both sexes, or don't present the information. It's disreputable otherwise.