John Krafcik, Hyundai’s vice president for product development said that Hyundai expects to sell up to 50,000 units of the Genesis in the U.S. market once both the sedan and the coupe are in showrooms. Krafcik says that Hyundai is targeting 20,000 units for the sedan and 30,000 for the coupe annually.
Hyundai is hoping that both cars will help elevate its image in the U.S. from a cheaper to a more established and quality brand.
Krafcik also said that Hyundai will launch its first hybrid in the U.S. in early 2010 with a lithium-ion battery powered Sonata sedan.
2009 Hyundai Genesis:
2010 Hyundai Genesis Coupe :
Source: Automotive News (Subscription Required)