GM Style event gets scrapped as a part of cost-cutting measures

One of the most exciting events to look forward to before the NAIAS Auto Shows in Detroit is GM’s Style event. However, the General has decided to cut the celebrity-studded event as a part of its cost cutting measures.

The decision to cancel the pre-auto show party comes as GM deals with a $15.5 billion loss in the second-quarter leaving it little room to have an open-bar with Kid Rock and Mary J. Blige performing on stage. GM said instead it will shift most of its advertising and miscellaneous budget to the company’s centennial celebrating next both.

It was reported yesterday that GM is pulling out as sponsor to the Academy Awards show in February. According to TNS Media Intelligence, GM spent about $16.5 million in advertising at the Oscar’s this year and last year’s Emmy Awards show.

 

Source: Detroit News