The new 2009 Ford F-150 can be ordered in nearly 10 million combinations of trim series, colors, engines, body styles and options. That may sound like a lot but the 2008 F-150 could be ordered in billions of different combinations. Imagine deciding the perfect truck for you with all those choices.
FoMoCo said it has reduced the complexity of ordering a 2009 F-150 by more than 90 percent. FoMoCo feels that will sales of the F-150 easily hitting 400,000 units annually, it can still meet demand by cutting back on the possible combinations.
Ford basically decided to cut back on unpopular items, creating new packages of popular one and by offering more standard features.
The 2009 Lincoln MKS is available with about 300 combinations while the 2010 Ford Focus will have 150 combinations. Ford says most cars will now have fewer than 1,000 combinations.
2009 Ford F-150:
Source: Automotive News (Subscription Required)