Scion executives considering a mini SUV and pickup

Posted: Aug 12, 2008
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Struggling Scion is losing its edginess. Monthly sales for Scion have been on a downward spiral since last September and according to analysts the ‘cool/youth’ brand isn”t attracting its targeted consumer base as well as it did in 2004-2005.

Besides a cheap hybrid that we’ve already heard about, Scion executives are saying the want to expand the lineup beyond the xB, xD and tC. According to Automotive News, a version of the Toyota Urban Cruiser is an option being considered for Scion.

Executives are even considering a mini-pickup based on the A-BAT concept. Not sure how that will be accepted by the Scion crowd – but it seems like Toyota is willing to do anything to save the struggling brand.

 

Source: Automotive News (Subscription Required)


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  • Bobmarley

    I think the need to add more “sporty” designs and get rid of the “funky”….their funky looks dont appeal to a large enough target market

  • alf

    Is Scion really doing THAT bad that the auto press is all over it?

  • Jacob

    How about they make cars that–I don't know?–look not fugly…

    The loads of standard safety features are nice in a small car, but maybe they need to go a little up market to compete with MINI….

  • Bobmarley

    I think the need to add more “sporty” designs and get rid of the “funky”….their funky looks dont appeal to a large enough target market

  • alf

    Is Scion really doing THAT bad that the auto press is all over it?

  • Jacob

    How about they make cars that–I don't know?–look not fugly…

    The loads of standard safety features are nice in a small car, but maybe they need to go a little up market to compete with MINI….