Subaru Impreza and Forester help the brand outperform rivals

While major automakers struggle, Subaru is stepping through the U.S. sales drop without giving large incentives or increasing advertising spending. Outperforming some of the largest Japanese brands, Subaru’s sales in July were up 5.4 percent while sales for the first seven months of 2008 were up 4.5 percent.

According to Tim Colbeck, Subaru of America’s vice president of sales, the company is expected to follow that trend for the rest of the year. The company is expected to hit its 200,000 target in the U.S.

The new Impreza and the Forester have proven to be lucky for the brand.  The Impreza is expected to top its last year’s record of 46,333 units sold. Sales of the Impreza were up 19.3 percent in July. Sales of the Forester were up 51.1 percent last month.

Prices on both models were decreased by $500 after the redesign.


Source: Automotive News (Subscription Required)