GM planning Sept. reveal for Chevy Volt, will show it off in Transformers 2

Posted: Jul 07, 2008
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Seems like everyone at GM is running around to save the company’s image. According to Reuters, GM is rushing to unveil a production and showroom ready version of the much anticipated Chevrolet Volt by this September. According to sources familiar with the project, GM is counting on the Volt to as sales and speculations on whether GM can survive the economic downturn.

GM hopes an early unveiling of the Volt will help the company break loose of its gas-guzzler image. The automaker is hoping that it will bring back faith in investors and consumers to show that it now more focused on fuel-efficient vehicles. Sources said that GM will complete a production version of the Volt by early August and will show it off in September in time to mark the Generals 100th anniversary.

Well it’s about time! GM first showed the electric Volt at the Detroit Auto Show in January 2007.

To create more buzz around the electricity of the Volt, GM will show off the car in the upcoming Transformers: Revenge of the Fallen movie scheduled to be released in June of 2009. We’re guessing the Volt will most likely be an Autobot to go with the ‘saving the world image.’

 

Source: Automotive News (Subscription Required)


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  • justmatt

    There is a very good chance based on GM history that they will never make money on the Volt. Probably best to not bet GM future on the success of the Volt. If GM could not make money on the Chevette that was made over 10 years on the same platform, then they most likely will not make money on the technology laden Volt.

    COMMON PEOPLE, AM I THE ONLY ONE WITH AN OPINION?
    HELLLLLOOO, ANYONE ELSE OUT THERE?

  • lonesome_coder

    I agree with you. They will never make any return on this car.

    Everyone will still want their pregnant jellybean…err…Prius at $10,000 less.

  • Bobmarley

    september of 08 or 09?!…or 2010?! lol….

  • Bobmarley

    justmatt,
    I agree that they most likely wont make money up front on the volt but you would be amazed at how many companies don’t make money on some products in order to build up their image.

    … Take the classic Toyota supra. Toyota wasn’t making money on their sales but realized that the car benefited the company as a whole and that keeping it in production while taking a loss on each was still beneficial to the company. Think of it as more of a marketing or advertising campaign

  • justmatt

    It is probably more wise to try and make money at the rate that GM is burning through cash. GM already has halo cars like the Corvette. I understand that the Volt is going for a different image and they should go ahead and make it, but the reality is GM should not hedge its survival on the Volt. Making for decent car that are desirable will go farther, like the new Malibu

  • http://www.egmcartech.com egmCarTech

    This coming Sept.

  • Bobmarley

    I agree, they need to revise their intire lineup

  • Bobmarley

    so a sept 08 reveal but no production version for another 2 1/2 years?

  • justmatt

    Maybe they want you to buy a Cobalt while you wait for the Volt to arrive.

  • justmatt

    Maybe they want you to buy a Cobalt while you wait for the Volt to arrive.