2010 Saturn Aura development put on hold

Posted: Jun 27, 2008
Filed under: GM, Opel, Saturn

We’re huge fans of Opel (Saturn’s counterpart in Europe) and after seeing the new Opel Insignia, we are dying to see the next-generation Saturn Aura. And while nothing is more important these days to a brand than a mid-size sedan, sales of the Aura have been slow and word on the street is GM has put the 2010 Saturn Aura update on hold.

Why? According to GMInsideNews, the Fairfax, Kansas plant that’s supposed to build the next-generation Aura has received some notification of some changes. There is no specific explanation as to what the holdup is, but we’d be inclined to say GM is focusing on the fuel-economy of the car or is completely setting its focus on more fuel-efficient models rather than spending its money and time on a mid-sized sedan.

The next-generation Saturn Aura was scheduled to arrive in the fall of 2009 as a 2010 model. Of course, you can now expect some delays.

Opel Insignia:

   

     

 

Source: GMInsideNews

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  2. Lutz: Insignia will be the next Saturn Aura with different skin
  3. Saturn’s Future: More European influence, new Sky in 2011, bigger Aura in 2010
  4. RIA dreams up future lineup for Saturn
  5. Saturn Aura Green Line becomes the lowest priced hybrid

  • Ivan Gutierrez
    Great, now I have to wait even more before I see this beauty at the local dealership.
  • justmatt
    Way to go GM. A chance to provide much needed desirable product, but first hold off and let the car age before it is even launched. It is not like Saturn dealers have anything better to do than wait of more non-SUV product.
  • Bobmarley
    That car is too nice for saturn!!! lol! we dont want to ruin the saturn image in the US...might risk people actually liking the looks of them!
  • Neil
    This is a prime example of why the American car industyr is in such dire straights, he is a car that is at as good if not better than the Camry's and Accord's it wil compete against and GM delays it.
    in the meantime lmore osing sales or small cars to imports!
  • beeoh
    i agree, GM takes too long. they got a product that can stand up againt the legends and wont follow thru... some "general" - i cant lie though, that malibu is on fire! now they need a sport pkg before the car shows up and a rental fleet near you
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