No Surprise: Toyota may miss its U.S. sales target

Posted: Jun 24, 2008
Filed under: Industry News, Toyota

With the gas-prices reaching record highs many automakers will miss their sales targets for this year or simply chugging them out the window as we speak. Toyota said today that it may scale back its target to sell more vehicles in 2008 in the U.S. than it did in 2007. Toyota sold more than 2.62 million vehicles last year.

This year Toyota was hoping to sell a total of 2.64 million in the U.S. along with a 5 percent increase in global sales to 9.85 million units due to strong sales from Russia and China. Toyota will review and announce any changes it makes in July.

Total U.S. auto sales are expected to fall below 15 million this year compared to 16.3 million a year ago. Ford said last week that they can even drop below 14.4 million for 2008, the lowest in 13 years.

We’ll find out in July how bad Toyota is hurting, but with fleet of small and more fuel-efficient cars we don’t expect Toyota to take that bad of a hit due to consumer preference as is the case with its rivals.

 

Source: Detroit News

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  • Jacob
    Well when buying a Toyota a consumer has to consider the alternatives like a very nice LG or Maytag--since Toyotas have no more soul than an appliance... Civics and Mazda 3s just drive better.. Lolol..
  • justmatt
    I agree that the Mazda3 and the Civic are both better cars than the Corolla. Both can also be optioned better and easier than the Corolla. But the Corolla is still better than alot of the competition, like Focus, Cobalt, and Sentra, so sales will not be bad. They infact are probably pretty good.
  • gamera
    That was a very ambitious move considering the economy and gas prices.
  • justmatt
    Gas prices were not this bad at the end of 2007 when these projections were originally made. Toyota was also looking at the sales success of trucks and the fact that they had a new model, which usually stimulates sales.
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