The current generation Honda Fit was a major hit. When it made is stateside debut in April 2006, it sold 27,934 units. Kicking of 2007 the Honda Fit sold 23,769 units in the first six months, however Honda had only allocated 54,000 units for the whole year and dealers weren’t too happy.
Dealers can now breathe a sigh of relief, because when the 2009 Honda Fit hits dealers later this fall, Honda will roll out 80,000 units annually. Now that should be more than enough to fill U.S. demand.
“We had planned to sell between 30,000 and 40,000 and figured out very early that wasn’t enough, so we increased production to 60,000. That still wasn’t enough,” said John Mendel, executive vice president of American Honda.
Honda has also plans to offer a hybrid Fit in 2015. Pricing is expected to be $2,000 less than the base model of the Fit which starts around $14,000.
For the first five months of 2008, U.S. sales of the fit were up 64 percent to 29,784.
2009 Honda Fit:
Source: Automotive News (Subscription Required)