Run-flat tires are awesome. Designed to resist the effects when punctured, run-flat tires let you travel at a reduced speed for a limited distance, usually up to 100 miles (some let you do 200 and over). Many BMW models now carry run-flat tires and to advertise the technology BMW came up with this ‘Runner’ commercial that we think is a bit too extreme and makes you go “ooo ouch.”

Well, at least it gets the point across. Let us know what you think in the comments section below.

Click through for the video.

Thanks for the tip Been!