BMW CEO Norbert Reithofer opened the BMW Museum today in an official opening ceremony highlighting the importance of tradition for the company. “Awareness of our heritage, the experiences and developments that our company has been through give us direction, power and inspiration for our work.”
The BMW Museum has been under construction for the past two and half years and covers over 5,000 square meteres. Visitors can look forward to more than 120 exhibits. The circular museum is built right next to the company’s head office.
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BMW MUSEUM OPENED IN OFFICIAL CEREMONY
Munich. On 19 June 2008, Chairman of the Board of Management of the BMW Group, Dr. Norbert Reithofer, opened the BMW Museum in an official opening ceremony. He highlighted the importance of tradition for the company: “Awareness of our heritage, the experiences and developments that our company has been through give us direction, power and inspiration for our work”.
After a period of construction lasting two and a half years, visitors can look forward to more than 120 exhibits in museum space covering 5,000 square metres. They will be presented in a completely new exhibition concept. The circular museum building right next to the company head office tower will continue to be a landmark. The adjacent low-level building now complements the “Bowl” – as the circular museum building has been designated ever since it was opened in 1973. This has entailed increasing the available floorspace fivefold. The museum will open its doors to the public this coming Saturday, 21 June 2008 from 10.00.
As guest of honour, Dr. Norbert Reithofer welcomed Eberhard von Kuenheim, who as Chairman of the Board of Management opened the museum in 1973. Although the exhibition has changed since then, the philosophy of the museum remains the same: “A BMW Museum has to present living corporate heritage. And it must show how BMW defines the future, on the basis of concrete objects,” according to Reithofer. The future was presented in an unusual way at the opening ceremony: 350 apprentices of the BMW Group surprised guests as representatives of the upcoming generation who would shape the history of the BMW Group.