Next Ford Mondeo to be badged Taurus in the U.S., four-door-coupe planned

Posted: Jun 06, 2008

Now that Ford of Europe is raking in some money, it can afford to explore new models that will build up the brands image. According to CAR Online, Ford is working on a four-door-coupe version of the Ford Mondeo that is currently only available in a sedan and wagon variant.

As we already know, Ford is now making all its upcoming European models of global potential. The next-generation Mondeo is also expected to replace the current and disappointing Ford Taurus (yes that rebadged Ford Five Hundred one).

Due out in late 2012 or early 2013, the next-generation Mondeo will see few changes especially to its front fascia that will incorporate the new Ford Fiesta style look.

The four-door-coupe CLS style Ford Mondeo is aimed to targeted the Volkswagen Passat CC and will have what CAR says ”emphatically emotional shape with plenty of daring curves and cutlines.”

The next-generation Mondeo will also get an impressive list of features like lane departure technology, adaptive cruise control with speed-limit recognition, a new MMI, Keyless Go, park assist and other fun gadgets.

To keep it fuel-efficient and green, Ford will add start-stop technology and will offer AdBlue diesel technology and a micro-hybrid version.

Source: CAR

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Turkle

I am always a little confused about the three U.S. domestic car companies. They seem to reinvent their line up at a sickening rate. This indicates they are marketing companies that happen to make cars, not car companies first. If Ford is smart they will not insult the U.S. consumer once again by bringing the Mondeo over and call it the Taurus.
Really, how many people, not interested in the 500, suddenly were compelled to buy the same car after it was renamed the Taurus?