Already taking action on losing the number one spot as the top-selling vehicle in the U.S. for more than 15 years, FoMoCo is offering an incentive of its F-Series pickup trucks to cut down inventories.

Ford will be offering ‘employee pricing’ incentives on its F-Series truck (including the F-150, F-250 or the F-350), starting today up until June 30th. After that Ford will begin preparing for the launch of the new redesigned 2009 Ford F-Series.

After automakers announced their preliminary sales figures yesterday, it was reported that the Toyota Camry and the Toyota Corolla outsold the F-Series pickups. In fact, the Honda Civic ended up outselling all of the three with 53,299 units sold.


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  • bobmarley

    I like how you added the honda civic this time

  • gamera

    Civic, Corolla, Camry & Accord outsold it … I wonder if that will keep up. This sale will more than likely push the Fseries back up above the Accord but there was a huge gap w/ the other 3 …

  • lonesome_coder

    Outside of being a fleet vehicle, not too many people (except those that need to tow boats and campers) are going to drop money on a truck when a smaller and more fuel efficient vehicle will commute them just as well.

    It's a shift in times. Ford will do just fine if they keep bringing things like the Kuga and Fiesta stateside.

  • justmatt

    Hopefully Ford is not under the impression that employee pricing for ONE MONTH will solve anything except moving a couple of 2008's out of the way. Thats because employee pricing will then have to resume when the all new 2009 model arrives. Ford is just going to have to face facts that the #1 seller is not going to be a large gas guzzling truck anymore. If Ford wants that top spot back, they will have to bring in a modern day version of the Escort (that was #1 in its heyday).

  • bobmarley

    I like how you added the honda civic this time

  • gamera

    Civic, Corolla, Camry & Accord outsold it … I wonder if that will keep up. This sale will more than likely push the Fseries back up above the Accord but there was a huge gap w/ the other 3 …

  • lonesome_coder

    Outside of being a fleet vehicle, not too many people (except those that need to tow boats and campers) are going to drop money on a truck when a smaller and more fuel efficient vehicle will commute them just as well.

    It's a shift in times. Ford will do just fine if they keep bringing things like the Kuga and Fiesta stateside.

  • justmatt

    Hopefully Ford is not under the impression that employee pricing for ONE MONTH will solve anything except moving a couple of 2008's out of the way. Thats because employee pricing will then have to resume when the all new 2009 model arrives. Ford is just going to have to face facts that the #1 seller is not going to be a large gas guzzling truck anymore. If Ford wants that top spot back, they will have to bring in a modern day version of the Escort (that was #1 in its heyday).