While most of us probably agree that cars like the Dodge Challenger and the upcoming 2010 Chevrolet Camaro face bad timing, automakers have a more optimistic outlook and are looking to new powertrain options and their approach to marketing their new muscle cars – well at least GM is.
In interview with InisideLine GM’s vice president of sales and marketing, Mark LaNeve, said that the ‘burn-ass hot rod’ versions of the Camaro will only account for the 30 percent of the business. “Two thirds will come from 27mpg V6 sales, with a significant female share,” said LaNeve.
Spy shots of GM’s V6 powertrain in the 2010 Chevrolet Camaro recently hit the web hinting at a 3.6 liter V6 with direct-injection technology that is found in the 304-hp 2008 Cadillac CTS.
LaNeve also said that GM is not assuming that gas-prices will go down and that Chevrolet is “looking at plans for a four-cylinder” for the Camaro.
Even Bob Lutz has previously said that a four-cylinder Camaro could become a reality as a result of gas-prices and CAFE standards. A 2.0 liter turbocharged 4-cylinder engine that produces 260-hp and 260lb-ft of torque is on the table.
Spy Shots: 2010 Chevrolet Camaro V6 Engine: