Comments on: GM closes four trucks and SUV plants, may drop HUMMER brand

By: bobmarley

bobmarley — Wed, 04 Jun 2008 16:59:27 +0000

I agree justmatt, but at the same time it apears GM wasnt targeting the Jeep wrangler and off road 4×4 market (why? idk?) which is really stupid. They focused way too hard on getting the rich yuppie market and totally killed the original image of the Hum-V as one of the ultimate offroad vehicles.

… i thought they did focus groups and all sorts of market research on this kind of stuff?

By: bobmarley

bobmarley — Wed, 04 Jun 2008 09:59:27 +0000

… i thought they did focus groups and all sorts of market research on this kind of stuff?

By: Ivan Gutierrez

Ivan Gutierrez — Tue, 03 Jun 2008 18:47:30 +0000

GM just needs to decrease production of the Hummer H2 and start developing smaller more dedicated offroaders like the HX Concept, there is no need to discontinue the brand, not now.

By: justmatt

justmatt — Tue, 03 Jun 2008 18:10:09 +0000

I am never a fan of automakers killing off brands, but I am also no fan of letting them die on the vine either. Hummer is not a bad brand, but the reason GM only has large gas guzzling models for it is beyond me. Why GM has not made the Hummer brand a GM Jeep I do not know. Something Wrangler style and a curb weight under 5000 lbs would most likely benefit the brand. Hummer should represent tough off road prowess and not “screw you Greenpeace.”

By: Honda Formula1

Honda Formula1 — Tue, 03 Jun 2008 15:18:41 +0000

drop HUMMER …finally! if you look outside, the US is blessed w/ paved roads! for some reasons, americanos wanna pretend they're military-whatevers and drive around in these wasteful fugly garbarge truck-looking beasts …in SUBURBIA?

look in their rearview mirrors and check out all the peeps laughing at HUMMER owners