Audi, Cadillac most improved in terms of luxury brand perception

According to Kelley Blue Book Marketing Research’s Brand Watch study, brand perception of Audi and Cadillac was the most improved in the past year in the Luxury segment.

Audi improved in terms of seating capacity, luxuriousness, available options and prestige brand, while Cadillac improved in terms of driving comfort, exterior styling, interior layout/design, interior roominess and cargo/trunk space.

The results were based on a Brand Watch study data in the luxury sedan segment from the first quarter of 2007 to the first quarter of 2008.

“Both Cadillac and Audi have introduced new models and significant redesigns and, at the same time, they’ve ramped up their marketing efforts over the past year, moving the important needle of perception up among luxury new-car shoppers,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book and kbb.com.

 

[tags]Cars, Car, Auto, Automobile, Vehicles, Technology, Auto News, News, Automotive, Audi, Cadillac[/tags]