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Ready to hit U.S. shores this September, we expected the Volkswagen Passat CC to be accepted well by the American market, however pricing will play a huge factor on the success of the model on the state side.
Speaking to Automotive News Europe, Detlef Wittig, head of Volkswagen’s brand sales and marketing, said that the company is hoping that the U.S. will be the biggest single market for the new Passat CC. He said 60 percent of the Passat CC sales are expected to come from the U.S.
Volkswagen plans on selling 300,000 units of the four-door-coupe during its first life-cycle, which will last about seven years.
U.S. customers will not be offered technologies such as adaptive cruise control. We are crossing our fingers for the new self-parking system though. The base Passat CC will come with a 2.0 TSI unit that produces 197 hp with the range-topper carrying a 3.6 FSI V6 that produces 276 hp. Both engines are mated with a 6-speed automatic Triptronic transmission.
Pricing is expected to start around $27,000 but be prepared to cash out at least $30,000 for the CC.
2009 Volkswagen Passat CC:
Source: Automotive News (Subscription Required)
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Allen Says:
April 28th, 2008 at 3:27 pmVisit Allen
This is exactly what Volkswagen needed I think. It has the “coupe saloon” styling popular on more expensive models but starts under $30k. It has luxury features putting it on par with the Toyota Avalon or new Nissan Maxima, and the new Honda Accord (which, although classified as a midsize, really, thats a large car).
Quality fears will probably hold down first year sales, but next year, I expect it to do very well if the quality is good.
Turkle Says:
April 29th, 2008 at 4:20 amVisit Turkle
Anyone know VW’s history with lease rates? I wonder if this car will be attractive to your trend leaders, if the lease rates are reasonable. I also agree that this car will suit the style conscious who put more weight on appearance over performance. VW cannot sell this thing as a sportier alternative to the Passat, they have to sell on style and luxury and then deliver.
They can also pitch this as another addition to previous vehicles that defined a segment (Microbus, Original Beetle, Rabbit (GTI), and now the coupe sedan).