Lincoln crawls past Mercury in March

In 2006, Mark Fields, Ford Americas President, said that Lincoln will eventually take over as the volume brand of the Lincoln-Mercury business. Well Lincoln did that in March, but just by 12 units.

In March Lincoln sold 24,462 Lincolns to retail customers, while Mercury came up with 24,450. Nonetheless, Mercury is still in ahead with total sales by nearly 6,000 vehicles. Sales for both brands are down in 2008 with Mercury by 21.5 percent and Lincoln by 18.9.

Lincoln expects the new 2009 MKS sedan going on sale in the summer to help sales increase in the second half.

Mercury was ahead of Lincoln by 37,000 in 2007, far down from 60,372 in 2006.


Source: Automotive News (Subscription Required)

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