Ford says quality is up to par with Honda and Toyota

Posted: April 7th, 2008
Filed under: Ford, Industry News

Ford has released in internal quality study that executives say show that FoMoCo’s quality is on par with Honda and Toyota. The study, conducted by RDA Group, of Detroit, shows that Ford’s brands improved 8 percent from last year with a combined average of 1,284 things-gone-wrong per 1,000 vehicles during the first three months of ownership.

Ford says that that compares with 1,250 things gone wrong for Honda and Toyota.

Ford is overcoming “the perception gap on our quality, the perception gap on how green we are, the perception gap around the technology and the features that we have in the vehicle,” said Mark Fields, Ford’s president of the Americas.

Ford is also launching a new advertising campaign called “Drive One” that touts its quality in order to get consumers to reconsider Ford vehicles.

 

Source: Automotive News (Subscription Required)

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3 Responses to “Ford says quality is up to par with Honda and Toyota”

  1. Allen Says:

    April 8th, 2008 at 5:25 pm
    Visit Allen

    1) they have made great strides
    2) they still won’t bring us their good cars sold elsewhere in the world
    3) “green?” This coming from the company that wants people to buy more F-150s?
    4) No companies internal survey’s are as believable as independent ones. I’m sorry but if Mercedes came out with similar stats, I’d laugh at them just as hard.
    5) Still won’t buy their cars until all the rednecks and morons working for them quit.

  2. Ghidorah Says:

    April 8th, 2008 at 7:17 pm
    Visit Ghidorah

    This would be more valid if Ford hadn’t hired the company & the company wasn’t from Detroit. Kinda taints the results …..

  3. blah you Says:

    April 8th, 2008 at 9:21 pm
    Visit blah you

    Buahahaha…buahahaha! Ford is dah shiet..truely!


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