Police in Japan are after solving, what they believe, is one of the biggest dangers on Japan’s congested streets. In a new safety effort launched, Police are asking elderly drivers to hand in their licenses and hang up their keys.

The campaign is being launched as a result of increasing accident rates amongst the elderly. According to the police, accidents involving drivers over the age of 70 surged 35 percent in the past six years.

The police have rallied up support from some 30 businesses to influence old people to hand in their keys with discounts and cash incentives. Domino’s Pizza is even knocking 10 percent off its menu prices.

On the flip side, if the campaign is successful, the move could hurt car sales to one of the expanding segments in the Japanese market: retirees.

Source: Automotive News (Subscription Required)