Honda kicking Toyota’s (and everyone’s) butt in the crossover segment

Honda kicking Toyota's butt in the crossover segment

Honda is kicking Toyota’s butt. Okay maybe not financially or sales wise, but its CR-V is doing some serious damage in the compact crossover market. In February, Honda sold up to 15,695 CR-Vs even though the company’s overall sales declined 10 percent. That is up 11.4 percent from a year ago. That helped CR-V sales hit an increase of 14 percent in the first two months of 2008 as compared to 2007.

Selling almost 220,000 in 2007, the CR-V is the best-selling SUV in U.S., a spot long-held by the Ford Explorer.

The CR-V has been flying out of the showroom in 18 days with only $144 in incentives, making it the fastest-selling vehicle in the compact-crossover category.

Comparing that to Toyota’s RAV4, which sold nearly 173,000 units last year, but stays in showrooms for more than 28 days than the CR-V with $143 in incentives.

Other competitors like the Jeep Liberty, Saturn Vue, Ford Escape and the Chevrolet Equinox, all which have over $2,200 in incentives, don’t even come close the Honda’s CR-V.


Source: AutoObserver

[tags]Cars, Car, Auto, Automobile, Vehicles, Technology, Auto News, News, Automotive, Honda[/tags]