Honda kicking Toyota’s (and everyone’s) butt in the crossover segment
Honda is kicking Toyota’s butt. Okay maybe not financially or sales wise, but its CR-V is doing some serious damage in the compact crossover market. In February, Honda sold up to 15,695 CR-Vs even though the company’s overall sales declined 10 percent. That is up 11.4 percent from a year ago. That helped CR-V sales hit an increase of 14 percent in the first two months of 2008 as compared to 2007.
Selling almost 220,000 in 2007, the CR-V is the best-selling SUV in U.S., a spot long-held by the Ford Explorer.
The CR-V has been flying out of the showroom in 18 days with only $144 in incentives, making it the fastest-selling vehicle in the compact-crossover category.
Comparing that to Toyota’s RAV4, which sold nearly 173,000 units last year, but stays in showrooms for more than 28 days than the CR-V with $143 in incentives.
Other competitors like the Jeep Liberty, Saturn Vue, Ford Escape and the Chevrolet Equinox, all which have over $2,200 in incentives, don’t even come close the Honda’s CR-V.
Source: AutoObserver
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