Video: Learn about the BMW EfficientDynamics program

Video: Learn about the BMW EfficientDynamics program

Walking into a BMW display at an auto show, you’ll notice the words ‘BMW EfficientDynamics’ all over the place. BMW has fitted its EfficientDynamics program in basically every vehicle from the 1-Series to 7-Series cutting down significantly on CO2 emissions and fuel-consumption.

So why doesn’t just BMW come out with a hybrid car to flaunt its greeness? According to Jan-Christiaan Koenders, director of Brand Communications at BMW, the German auto maker would rather “do lots of little things with lots of cars to have an overall effect on saving energy for everybody, as opposed to just one car that saves some energy.”

Check out this short video to learn what effect BMW is having with its EfficientDynamics program.

Click through for the video.

 

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