Hyundai learns from Lexus’ failure, no Genesis for the Europeans

Finally, we’ll have something the Europeans don’t have and may actually want – and it’s from Hyundai. According to Hyundai’s spokesman Oles Gadacz, Hyundai will not sell its new flagship luxury sedan, the Genesis, in Europe. Hyundai says learning from the failure of Toyota’s Lexus to sell cars in large quantities in Europe is one major reason.

“We looked at Lexus’ track record in Europe,” said Gadacz.

In 2007, Lexus sold 40,636 cars in Europe and Turkey. Gadacz says that EU’s tougher CO2 emission limits were another factor. Hyundai Genesis’ 4.6 liter V8 engine has high CO2 emissions and Hyundai will have to pay up since it won’t meet CO2 emission requirements.

So for all you Europeans that want the Genesis – sucks for you because we’ll be getting ours this summer. Oh and not to mention, we’ll also be getting the Genesis Coupe in late 2009.


Source: Automotive News (Subscription Required)

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