Scion sales reached a peak in 2006 with 175,000 units sold, however, sales last year declined to about 130,000. The brands sales have fallen year-on-year for 17 straight months now and Toyota is now considering expanding the product lineup over the next five years to build some sales volume.
According to Jack Hollis, Scion’s vice president, the brand’s lineup could go from the current three vehicles to as many as six.
“We will be bigger than we are today,” said Jack Hollis, Scion vice president. “We are studying two or three models in conceptual form right now.”
Hollis said Scion “has never been a volume brand.” But he is ready to offer buyers a wider choice of vehicles.
“Could it be a truck? A hybrid? An SUV? A subcompact roadster?” Hollis asked rhetorically. “We are not limiting our search. We are looking at all youthful products in Toyota’s global portfolio. We are open to products that could sell 20,000 to 25,000 units, and those that could sell from 40,000 to 50,000 units.”
Source: Automotive News (Subscription Required)
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