Jim Press: Chrysler can lose half of SUV models

Posted: Mar 24, 2008
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Chrysler currently sells about 11 SUVs by nameplate. As Chrysler moves toward combined Chrysler-Dodge-Jeep dealer, Chrysler will only need half of that number of SUVs. Chrysler is making moves to cut costs, to stem losses. Chrysler presented a plan to dealers to reduce models to 19 from the current 28.

Says Jim, “We’re going to stop overlapping, we’re going to bring everything under one roof. By doing that we will have more products in the markets we are not covering.” Jim also stated that their does not need to be two minivan nameplates as well. 

The Pacifica, already announced to be cancelled along with the PT Cruiser convertible is an obvious one. The Durango, Aspen & Commander can be merged into one next-generation Commander. The Nitro, as a copy to the Liberty, never really made any sense. While we’re at it, do we really need the Compass & Patriot? Can’t Chrysler offer an off-highway package on the Caliber AWD to fill the slot on the other side of the showroom? Really, Jeep is the SUV brand and should be the only one with SUVs in the Chrysler Co. lineup, that they’re planning on going back to that is great news.

So have it your way in the comments, let us know what Chrysler vehicles you’d give the axe to when they’re all under one showroom. SUVs, minivans, sedans, everything is fair game.

 

Source: Bloomberg

[tags]Cars, Car, Auto, Automobile, Vehicles, Technology, Auto News, News, Automotive[/tags]


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  • Jonathan

    The Dodge Nitro, Dodge Caliber, Jeep Compass and Patriot Chrysler seriously needs to get rid of. The Nitro makes no sense even existing. It is one of the ugliest SUV’s on the market today. Furthermore, the Liberty which is better executed should be equipped with the optional 4.0 V6 that is optional on the Nitro. What was Chrysler thinking? Don’t even get me started on the last three. All I can say is that they are pure garbage.

  • Allen

    The Liberty actually got worse gas mileage with its V6′s than many Rams did with their V8s.

    I agree with the post, scrap all Chryslers SUV’s except for Jeep. Then, merge Chrysler and Jeep dealerships, on one side put Chryslers cars, the other put Jeep’s SUVs, and (right out in front of the showroom) put the Jeep SUVs that are decked out with special luxury trimmings.