The new Phantom Coupe is giving Rolls-Royce a broader appeal. The car has already booked over 200 orders and most of them are first time Rolls-Royce owners. Yes, that means the Phantom Coupe has already been sold out for this year.

“Two-thirds in our early order bank are from non Rolls-Royce owners,” said CEO Ian Robertson as he took the wraps off the new addition to the brand’s lineup. “It means we’re beginning to appeal to a broader audience.”

The Coupe is a sportier Rolls-Royce, said Robertson. “But it is still very clearly not a sports car.”

Design wise the Phantom Coupe stays close to the sleek 101EX Concept that Rolls-Royce unveiled in autumn of 2007. Power comes from a 6.75 liter V12 engine that produces 453 horsepower and 531 lb-ft of torque. The 0-60 sprint comes up in 5.6 seconds while top speed is limited to 155 mph.

Robertson said that the Drophead Coupe sold “far in excess of our original estimates,” and is sold out until summer 2009.

2009 Rolls-Royce Phantom Coupe Gallery:

Source: Automotive News (Subscription Required)

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