Mazda’s CEO Jim O’Sullivan said that the company will show the new redesigned Mazda6 in April at dealer meetings in Denver. Mazda will also show other products at the meeting but said that hybrids and alternative-fuel cars are not on the agenda as of yet.
Mazda also said today that it will boost its marketing budget. Rob Strasberg, who is responsible for the MINI launch and the Volkswagen ‘Unpimp Your Auto’ and ‘Safety’ campaigns, will join Mazda’s agency Doner Advertising as chief creative officer. Strasberg comes from Crispin Porter + Bogusky, where he was creative director.
“Rob is coming in at a good time because the brand has made headway and is poised to make a move,” said Tim Blett president of Doner’s automotive division.
Click through to see on of Rob Strasberg’s creations.
Source: Automotive News (Subscription Required)
[tags]Cars, Car, Auto, Automobile, Vehicles, Technology, Auto News, News, Automotive, Mazda[/tags]