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Encouraging dealers to focus more on the brand’s truck sales, GM told Chevrolet dealers that they have the product and brand positioning to remain the top-selling brand in the U.S. over No. 2 Toyota and No. 3 Ford.

While foucsing on the new Malibu sedan, GM told dealers that they must defend the brand’s truck sales against new Ford F-150 and the new Dodge Ram. GM plans on keeping the Silverado fresh along with special versions on the way including the All-American edition and the new Two-Mode hybrid model coming this fall.

Ed Pepper, Chevrolet’s General Manager, told dealers that Traverse, Aveo and Camaro will also add strength to their portfolio. He told dealers to continue aggressive car sales using the new Malibu as a halo product.

“Trucks are so important to Chevrolet. We’re not going to let our guard down. Plus we have the Traverse crossover coming, a redesigned Aveo and the Camaro down the road,” said a Chevrolet dealer.

 

Source: Automotive News (Subscription Required)

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