Acura to make ‘huge-shift’ to tier 1 luxury, will offer Acura-only vehicles

We’re not at all impressed with the new Acura RL or the new TSX, but it seems like Acura is having dreams of a “huge shift” next year that will move the brand closer to tier 1 luxury brands such as BMW, Mercedes-Benz and Lexus.

In a 45 minute meeting with dealers Acura said that the brand will be adding one new vehicle a year (including changes to existing models).

“In the next year there will be a huge shift toward tier 1, and the dealer body is excited about that shift,” said Valerie Voyles, CEO of the Ed Voyles Automotive Group in metro Atlanta.

“We’re not up there with Lexus, BMW and Mercedes-Benz, but a big shift is coming,” Voyles said. “You’ll see more separation of the brands (Acura and Honda), with more Acura-only product.”

Acura dealers will learn more about future product details at the dealership meeting in New Orleans in April.

Well we hope we’ll see more from Acura than just more overpriced Hondas.

Source: Automotive News (Subscription Required)

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