According to a data from CNW Marketing Research, consumers care more about interior conveniences like heated seats and cup holders more than they are concerned with fuel-economy.
While importance of fuel-economy has clearly made itself to the top of the list, heated seats and cup holders (73 percent) were held at a higher priority for shoppers than fuel-economy (67 percent).
Speaking with Mike J. Jackson, chief executive of AutoNation, the country’s largest public dealer network Forbes asked:
Do people really care about fuel economy?
They do care. They just don’t want to pay for it, and they don’t want to give up anything they have–horsepower, speed and size. When they come in for the moment of truth to write the check, fuel efficiency is not winning. Look: Gas is $3, everyone’s talking about hybrids, there’s a huge social responsibility discussion going on. And yet overall fuel economy improved by just half a mile per gallon on vehicles sold in the last 12 months.