Edmunds Study: Consumer interest in V8s is declining

Edmunds Study: Consumer interest in V8s is declining

While many of you performance hungry drivers cry as GM cancels its V8 program and Ford moves towards direct-injection technology, many consumers are losing interest in the power that V8 engines have to offer. Data from a new Edmunds.com study shows that customers shopping for a new vehicle, perhaps concerned with the high-cost of gasoline, are markedly less interested in V8 power.

According to the study, demand for V8 engines has dropped from 19 percent two years ago to 15 percent. Consumer interest in V8 SUVs has dropped even more, from 24 percent in 2006 to 18 percent at the end of 2007. Demand for V8s in large cars fell 36 percent to 29 percent and the same numbers go for two-seaters.

Even Chrysler models carrying its famous HEMI V8 dropped 38 percent at the end of 2007.

One segment where V8s are still holding on is full-size pickups. Edmunds data shows that demand increased from 55 percent in beginning of 2006 to 59 percent today.


Source: Inside Line

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