GM will be looking to some Ford Mustang marketing lessons when it starts selling the Chevrolet Camaro. Troy Clarke, president of GM North America, said that the Mustang succeeded because it stayed true to its roots as “a very affordable car to a very broad base of people.”
GM will do the same, trying to attract buyers with high-performance V8 models when it goes on sales in February 2009. Clarke said he expects most Camaros to be equipped with V6s. A Chevrolet source has said that the car will be offered with a 3.6 liter V6 producing up to 281 horsepower.
“We know that the mission with the Camaro isn’t to create a specialty vehicle with a very narrow appeal that is very much subject to your wallet,” Clarke said at the auto show here. “It is going to be a great base car that is going to have a very broad appeal.
GM has also recently hinted at a hybrid variant for the Camaro.
Source: Automotive News (Subscription Required)
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