FoMoCo focuses more on Ford and Lincoln, Mercury being left behind

Posted: Feb 08, 2008
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Jim Farley, Ford Motor Company’s marketing chief said that Mercury’s role is changing as the company concentrates more on Ford and Lincoln models.

“Its role is changing, but we’re not going to compromise Mercury,” Farley said Wednesday in an interview with Bloomberg at the Chicago Auto Show. “No doubt Lincoln and polishing up the Blue Oval,” the symbol of the Ford brand, “is absolutely our priority.” He didn’t elaborate about Mercury.

In dinner meeting with the press on January 8th, Ford’s CEO said that the company remains committed to Mercury, however it is studying what it can do with all its brands.

Mercury sold 168,422 cars and light trucks in the U.S. last year, a 6.9% decline from 2006.

Source: Detroit Free Press


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  • Allen

    Kill it. As Ford is moving up to take on a fresh memed Toyota, Honda and Hyundai (with their “normal” cars offering luxury circa 2002), Mercury cannot be the Toyota fighter and Ford the cheap-car. No, its going to be Ford versus Toyota, Volkswagen, Honda, Hyundai, etc, and Lincoln against Infiniti, MB, BMW, Audi, etc.

  • DrFill

    It’s like an old, drunk, girlfriend that they can’t cut loose.
    Just let it go.
    This is embarassing!
    To a well-run company. it would be.
    DrFill