Ford almost outsells GM’s Lambda trio with the Edge

Posted: Feb 07, 2008
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FoMoCo came very close to outselling three GM rivals that are build on the Lambda platform with its Ford Edge. Last year, the Ford Edge came in just 6,600 units shy of outselling the total 137,000 units of the GM trio that includes the GMC Acadia, Saturn Outlook and the Buick Enclave.

According to a study conducted by Advertising Age, data from the TNS Media Intelligence shows that Ford backed up the Edge with $179 million in media spending in the first seven months of 2007 while GM spent $56 million for the GMC Acadia, $46 million for the Buick Enclave and $25 million for the Saturn Outlook.

Obviously money talks. “GM, with three different models, is diluting their marketing dollar,” said Kevin Tynan, auto analyst at Argus Research.

Ford said that the Edge launch marked its biggest commitment ever to a single model in digital media spending.

 

2007 Ford Edge Gallery:

2007 Ford Edge  2007 Ford Edge  2007 Ford Edge  2007 Ford Edge  2007 Ford Edge  2007 Ford Edge

 

Source: Advertising Age (via AutoBlog)

[tags]Cars, Car, Auto, Automobile, Vehicles, Technology, Auto News, News, Automotive, Ford[/tags]


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  • Allen

    See GM? This is what three models does to you. Ford has one model, probably outsold all of yours if you do not include the fleet sales, and even if thats not the case, they still sold enough to shame you.

    Face it GM: STOP. BADGE. ENGINEERING. A. PRODUCT. IN. THE. SAME. MARKET.

    You can sell the Pontiac G8 as a Vauxhall in England, a Holden in Australia and a Chevrolet in the Middle East because those cars ARE NOT IN THE SAME MARKET.