Ford almost outsells GM’s Lambda trio with the Edge
FoMoCo came very close to outselling three GM rivals that are build on the Lambda platform with its Ford Edge. Last year, the Ford Edge came in just 6,600 units shy of outselling the total 137,000 units of the GM trio that includes the GMC Acadia, Saturn Outlook and the Buick Enclave.
According to a study conducted by Advertising Age, data from the TNS Media Intelligence shows that Ford backed up the Edge with $179 million in media spending in the first seven months of 2007 while GM spent $56 million for the GMC Acadia, $46 million for the Buick Enclave and $25 million for the Saturn Outlook.
Obviously money talks. “GM, with three different models, is diluting their marketing dollar,” said Kevin Tynan, auto analyst at Argus Research.
Ford said that the Edge launch marked its biggest commitment ever to a single model in digital media spending.
2007 Ford Edge Gallery:
Source: Advertising Age (via AutoBlog)
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