It’s kind of shocking to us that many people out there don’t know what AMG stands for. I mean when we hear AMG, right away we think “Hey, it’s Mercedes-Benz’s tuning house that makes a superfast version of all Benz’s including the ugly R-Class” – or “Hey AMG is to Mercedes-Benz what ‘M’ is to BMW.” Apparently, besides the few car enthusiasts like us, not many out there know what AMG stands for.
In an effort to increase awareness about the AMG brand, Mercedes-Benz will go on a road show and will launch a new ad campaign built around its tuning house.
“It will be the most intense AMG marketing push that this company has ever undertaken,” Cannon says.
In the 2nd quarter of 2008, seven AMG Performance Centers will open in California, southern Florida and New York. The centers will be a separate section within Mercedes’ dealerships and will have dedicated sales and service specialists. 30 AMG Performance Centers are expected to open by the end of the year.
Mercedes will also go on a road show this April to each performance center to offer test drives of special AMG models that will be sold in limited quantities. An ad campaign will also launch this spring.
Source: Automotive News (Subscription Required)
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