Ford considering taking Lincoln global

In an interview with Auto Motor und Sport, FoMoCo”s CEO Alan Mulally said that Ford is considering turning the Lincoln brand into a global premium name.

“We are considering distribution in Europe and Asia. We already sell Lincolns in the Middle East,” Alan Mulally told the German magazine.

A Ford spokesman confirmed the report saying that Lincoln does have potential but any plans to go global would be “sometime in the future since the priority right now is clearly on North America.”

Lincoln sold nearly 130,700 cars worldwide last year. However, only 1 percent of those were in markets outside North America.

GM has also tried to push the Cadillac brand outside of the North American market with its new CTS, but the company is still dependent on U.S. sales. Of 241,000 Cadillacs sold last year, only 26,100 went to customers outside the U.S.

BMW still holds onto the title of the world”s most popular luxury brand with 1.2 million vehicles sold last year. Umm, yeah, FoMoCo and GM, you guys have a long way to go.


Source: Automotive News (Subscription Required)

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